1. Reinventing the old in light of the new.
To rediscover lost artisan cheesemaking using history and folk tales. Then validate these with scientific tools.
2. Small Cheesemaking is Beautiful Cheesemaking
The scale of cheesemaking at Easterdown will not be dictated by whether it can scale up to supermarket supply levels or not. Like the Truffle Cheese, a viable, profitable model can be found.
3. To follow natural laws, to question conventional practices.
4. To innovate gently and with sympathy.